AI SDR ROI calculator
Cost per booked meeting: human SDR vs AI SDR, with every assumption visible and yours to change. No inflated defaults — the point is a number you can defend to your own CFO.
Human cost / meeting
$651
$7,813/mo fully loaded
AI cost / meeting
$25
$199/mo
Monthly difference
$7,614
before the human's other work
Assumptions, stated honestly: human cost = salary + ~25% payroll overhead (benefits, tools, management time excluded — the real number is usually higher). Meeting volumes are YOUR estimates — AI SDR output depends heavily on traffic, ICP, and offer; warm-first targeting typically outperforms cold. A human SDR also does things an AI doesn't (discovery calls, complex qualification) — this compares the top-of-funnel booking motion only, not the whole role.
The number is only half the decision
What makes an AI SDR earn its keep is targeting: warm accounts (already on your site) reply at a multiple of cold lists. Read the honest AI SDR guide and the verified pricing teardowns for Artisan, 11x, and AiSDR.
Frequently asked questions
What does a human SDR really cost?
US base salaries typically run $50k–$80k; fully loaded (benefits, payroll taxes, tools, management time) the commonly-cited range is $60k–$90k+ per year. The calculator uses salary + 25% overhead as a deliberately conservative floor — adjust the slider to your market.
How many meetings does an AI SDR actually book?
Honest answer: it depends on your traffic, ICP, and offer — which is why the calculator makes you estimate it rather than promising a number. Warm-first targeting (starting from companies already visiting your site) typically converts several times better than cold lists; our monthly receipts page publishes our own numbers.
Is this comparison fair to human SDRs?
We flag this in the tool itself: it compares the top-of-funnel booking motion only. Humans do discovery calls, complex qualification, and relationship work an AI doesn’t. The emerging pattern isn’t replacement — it’s the AI filling the calendar so humans run the meetings.
What does BusinessMCP’s AI SDR cost?
$199/month on the Scale plan, month-to-month, with analytics and CRM included — versus enterprise AI SDRs at $600–$3,750/month and up. The compare section has verified pricing teardowns for Artisan, 11x, and AiSDR.