Email reply-rate benchmarks: warm vs cold
The company thesis in one chart: outreach to accounts that already visited your website replies at a multiple of cold-list outreach. This page publishes the measured delta from real sending infrastructure — k-anonymized, sample sizes shown — as soon as enough independent senders contribute.
Industry-reported ranges (cold lists typically 1–3%, warm outbound typically 5–15%). Our own measured, k-anonymized numbers replace this chart the month 5+ independent sending workspaces reach sufficient volume.
The measured benchmark ships when the sample does
We refuse to publish reply-rate numbers we can't defend. Until then, read the warm outbound playbook — and if you run outreach on BusinessMCP, your (anonymous) results help this benchmark go live.
Run warm outreach freeFree forever plan · No credit card