Academy
Everything we do, explained properly
Written for someone who has never heard of MCP and does not intend to become an engineer. Twelve modules take you from “what does this company actually sell” to running a demo on your own.
About 3.6 hours end to end5 videos12 modules
Foundations
What we sell, and the two ideas underneath it.
1What we actually sellOne script, one endpoint, one analyst that knows the business.20 mininteractive2MCP, in plain EnglishWhat the letters mean, and why a business would want one.15 minvideo3The tracking script and the funnelOne script, cookieless, and the four numbers everything hangs off.23 minvideo4Visitor identification, honestlyWhat we can tell you, what we cannot, and where the line sits.16 minvideointeractive
The product
Every surface you will demo, and what it is for.
5The AI business analystIt analyses freely, acts only when asked, and never spends money.17 min6The CRM and the identity graphOne person, one record, and everything they ever did.16 min7The AI SDRWarm first, four modes, and guardrails that are a selling point.25 minvideo8The reports you will demoAttribution, ads, SEO, AI visibility, social, and session replay.17 min
Selling it
Pricing, competitors, the demo, and the things you must never promise.
9Pricing and packagingFive tiers, three meters, and the confusion that costs deals.17 minvideointeractive10The competitive landscapeWho else is in the room, where we win, and where we honestly lose.17 min11The demoFifteen minutes, told as a story, ending on their own data.16 mininteractive12Objections and hard guardrailsHow to handle the eight you will hear, and the six lines you never cross.17 mininteractive
How to use this
- Do it in order. Modules 2 and 4 carry ideas the rest of the course leans on.
- Answer the checks before reading on. Getting one wrong and then reading why is the part that sticks.
- Do the practice tasks in the product. Reading about a demo is not the same as having given one.
- Progress is saved in this browser only. There is no account and nothing is reported to anyone.
Applying for the AE role? The job is here. This course is the study material for the assessment.