See who visits your website — companies, not counts
Your analytics says "487 visitors this week." It doesn't say that twelve of them were from companies that fit your ideal customer exactly, that one read your pricing page three times, or that a buyer you emailed last month came back yesterday. BusinessMCP shows you the companies behind your traffic — and pings you when the hot ones return.
What you actually see
The company, enriched
Name, industry, employee count, location, even tech stack — resolved from the visitor’s network and kept on a durable account profile.
The full journey
Which pages, in what order, how long, how many return visits — lifetime, not just this session. Reading pricing twice in a week means something.
Alerts that matter
A Slack ping when an ICP-fit company hits a high-intent page or returns. Not a weekly CSV — a signal your team can act on today.
Set up in three steps
- 1
Paste one cookieless script tag on your site (or into Google Tag Manager). No cookies, no consent banner needed for analytics.
- 2
Watch identified companies appear in the dashboard as traffic arrives — usually within the first hour.
- 3
Turn on Slack alerts for ICP-fit visits — and optionally let the AI SDR reach out to the hottest accounts for you.
Frequently asked questions
Can I really see who visits my website?
You can see which companies visit — name, industry, size, and the exact pages they viewed. Individual people stay anonymous unless they identify themselves (e.g., a form fill) or, for US traffic, you add an optional person-level provider. Roughly a quarter to a third of business traffic resolves to a company.
Doesn’t Google Analytics already show this?
No. GA4 shows aggregates — sessions, sources, pages — but never who. It deliberately has no company-identification layer. Visitor identification tools exist precisely to fill that gap, and BusinessMCP includes full analytics alongside it, so you can drop the extra tool.
Do visitors know they’re being identified?
Your privacy policy should disclose analytics and business-visitor identification (we give you the wording). The tracking is cookieless — nothing is stored on the visitor’s device — and what gets identified is the employer/company, which is business data, not a personal profile.
How fast can I see results?
Minutes. Paste one script tag before </head> (or into your tag manager), and identified companies appear in the dashboard as traffic arrives. The free plan works without a credit card, so you can judge match quality on your own traffic first.
Find out who was on your site this week
Free plan, one script, five minutes. The companies are already visiting — you just can't see them yet.