Clearbit Reveal is gone. Here’s the CRM-agnostic replacement.
Clearbit’s Reveal API was the developer-favorite way to de-anonymize website traffic. Then HubSpot acquired Clearbit, folded it into Breeze Intelligence, sunset free accounts on April 30, 2025, and made the whole thing a HubSpot add-on: minimum ~$75/month ($30 HubSpot Starter + $45 for 100 credits), credits expiring every 30 days with no rollover — and if you run Salesforce, Pipedrive, or anything that isn’t HubSpot, it simply no longer works for you.
BusinessMCP is CRM-agnostic by design: identification and enrichment live in the platform (with their own built-in CRM if you want it), a real API + MCP endpoint expose the data to anything you build, and there’s no credit expiry gotcha — enrichment caps are monthly plan allowances with a global company cache that makes repeat lookups free.
| BusinessMCP | Breeze Intelligence (Clearbit) | |
|---|---|---|
| Entry price | $19/mo (free plan available) | ~$75/mo minimum, inside HubSpot only |
| Company-level identification | Yes | Yes |
| Global coverage (not US-only) | Yes | Yes |
| Cookieless, GDPR-first tracking | Yes | HubSpot cookie stack |
| Built-in AI SDR outreach | Yes | No |
| Full web analytics included | Yes | No |
| Built-in CRM + booking | Yes | HubSpot only |
| AI-ready MCP endpoint for your data | Yes | No |
Why teams switch
Orphaned by the acquisition
Non-HubSpot users are locked out entirely, and even HubSpot users now buy credits that expire monthly. The product you adopted isn’t the product that exists.
Credits that evaporate
Breeze Intelligence credits expire every 30 days with no rollover — quiet months waste money. BusinessMCP enrichment is a plan allowance, and our global company cache means a company enriched once is free forever after.
API-first is still possible
Clearbit’s API is what developers actually miss. BusinessMCP exposes identification + enrichment through a real API and an MCP endpoint any AI agent can query — the modern equivalent of what Reveal was.
Breeze Intelligence (ex-Clearbit) pricing
| Plan | Price | Notes |
|---|---|---|
| Free tier | Sunset | free Clearbit accounts ended April 30, 2025 |
| Minimum viable | ~$75/mo | $30 HubSpot Starter + $45 per 100 Breeze credits (annual) |
| Credit expiry | 30 days | no rollover |
| Non-HubSpot CRMs | Not supported | Salesforce/Pipedrive/etc. users are locked out |
Where BusinessMCP is NOT the right choice
An alternatives page you can trust has to cut both ways. Honestly:
- If you’re all-in on HubSpot anyway, Breeze’s native integration (form shortening, CRM enrichment in-place) is convenient in ways an external platform can’t match.
- BusinessMCP identifies companies, not individual people, out of the box — person-level reveal (US-only, like every person-level vendor) requires connecting your own RB2B or Leadpipe key.
- We are a younger product than most tools on this page. You get faster iteration and direct founder support, but a smaller integration marketplace than a 10-year-old incumbent.
- If you only want a raw contact database to export CSVs from, a data vendor is a better fit — BusinessMCP is built around acting on your own website traffic.
Frequently asked questions
What happened to Clearbit Reveal?
HubSpot acquired Clearbit (announced late 2023) and merged it into Breeze Intelligence. Free accounts were sunset April 30, 2025; the standalone APIs were folded into HubSpot’s credit system. Reveal as an independent product no longer exists.
I used Reveal’s API — what’s the equivalent in BusinessMCP?
The platform API + MCP endpoint. Your identified-visitor and company-enrichment data (firmographics, tech stack) is queryable programmatically and by any AI agent with a scoped key — closer to what Reveal was than a CRM add-on can be.
Does BusinessMCP work with HubSpot?
Yes — HubSpot is a supported connector, so identified companies and contacts can sync there while identification and outreach run in BusinessMCP. You’re just not required to be a HubSpot customer.
Sources & verification
Every price on this page traces to a public source, last verified August 14, 2026. Spotted a change? Tell us and we'll re-verify.
See who's on your website — free
Install one cookieless script and watch identified companies appear. Free plan, no credit card, cancel anytime — the opposite of an annual contract.